Promoting construction, attracting talent and changing perceptions
Our campaign activity focuses on promoting a positive image of the construction industry. By highlighting the variety of roles within the industry we help to ensure that construction is viewed as a progressive career route, open to everyone.
This is essential if we are to attract talented people into industry, to help close the skills gap and meet the existing and future needs of construction.
The Positive Image campaign aims to engage with young people who are considering their career options, individuals thinking about a career change, plus parents and others who influence career choices.
CITB also works hard to challenge the stereotypical image of construction through promoting a diverse workforce and reaching niche target audience groups through highly targeted media activity.
We use a multi-channel approach for this campaign to try and reach as many people as possible.
Celebrating 50 years of CITB with a playback of the Positive Image campaign can be found here.