This intervention should complement CITB's work on attracting individuals into a career in construction. More importantly, it will bring a clearer understanding of the career possibilities in specific sectors, so construction workers can understand how they can increase their income and their ability to be retained within the sector.
There is a wealth of research underpinning the lack of career pathways into the sector, many of which underpinned our Pathways to Construction investment. This research provides the evidence of the lack of awareness of opportunities in the construction sector, and the lack of awareness of the breadth of occupations.
Sectors will be better able to speak with authority, consistently and comprehensively, about the opportunity to gain a career within the sector against a breadth of occupations.