Housing provider and charity, Sanctuary Group, puts social value for the community at the heart of its work – which is why the National Skills Academy for Construction is such a good fit for its home-building programme.
Working with partners
The NSAfC has provided Sanctuary with a framework for working with partners, including ambitious employment and skills targets for its procurement and contracting processes.
“This ensures we lever the best deal we can for local communities by working with partners who will sign up to positive employment and training outcomes,” added Colleen. “We have also been able to influence the development of NSAfC guidance to best suit the needs of our business and the communities which we serve.”
“The key for us in delivering positive outcomes is to ensure that we have the reach in the communities where we are developing. Through years of experience, we have established an approach which values the different levels of community engagement, and have learnt that sometimes simply supporting one individual has a widening impact across a community and strong return on investment. We call this, the ripple effect.”
The ripple effect
“We believe there is a strong link between the delivery of employment and skills, and wider community intervention. Gaining local trust and developing strong community relationships with support agencies and local groups are valuable links for a successful business.
“It is important to ensure there is a real appreciation of investment and impact. Investment is what resource, skill and time we can put in. We should be open and clear about what investment we can make and ensure we are ambitious about impact.
“Community benefit should not be an ‘add on’ to a business, but at the heart of everything we can offer our customers and the communities in which they live. By focusing on community investment and impact, we can make a positive change beyond just providing homes, and leave a lasting legacy.”